Songs from the Grave (because marketers killed them)

Music adds so much to everything and it has the ability to swing moods based on the tune. For commercials, music is often the key element, having the power to relay the story to its viewers. However, for a handful of songs marketers more or less murdered these blindly–or knowingly. Ragan\’s PR Daily discusses this in the article 5 songs marketers tried to murder–and 2 that they did.

The first song on the list is Johnny Cash’s “Ring of Fire” which was featured in a Burger King and an Applebee’s commercial. This musical tune has become a classic in American hearts, but TV goers are ready to disown the Man in Black’s song.

The second song is the third single from the American Indie-Rock band, Vampire Weekend’s second album. This NYC band’s music has resonated in between the ears of many thanks to their corkiness and creativity; however, for “Holiday” being deemed into two commercials, Tommy Hilfiger and Honda. Although it provided more recognition for the band, and I’m all for that, after the holiday’s I think we all need a vampire-free weekend.

I’m all in favor of Apple and everything that has to do with that lovely Steven Jobs creation; however, the third song on this list makes me slightly re-think my full-out devotion to the company. “New Soul” by Yael Naim was played over and over for Apple\’s MacBook Air commercial, which only made me wish that I myself had a new soul along with new ears. 

This next song was at least masked by the informative words of the Cadillac speaker, but France’s band Phoenix is now known for their overplayed, 30-second spot in conjunction with the luxury crossover. Not a bad combination, but Cadillac\’s SRX commercial can drive away for a while.

The last song that marketers tried to murder, according to Alan Pearcy, did not need murdering by the media. I think that the song itself did just fine with its own suicide. However, just to be sure that people were aware of the song Kia incorporated it into their Soul commercial. I think it’s safe to say that no one will be purchasing any Kia’s for a while thanks to the ridiculous hamsters and their “du-da-dippity” jingle.

As if anyone wouldn’t have guessed the two songs that Pearcy deemed as the horses in the ground, he shares with us those songs again. Train’s “Hey, Soul Sister” in Samsung\’s 3D LED TV commercial and Sarah McLachlan’s “Angel” in Animal Cruelty Awareness commercial are better left buried and never to be resurrected.

How do marketers ensure that they aren’t annoying their viewers by their music choice? Is there a way to guarantee that one song is limited to one company? I guess for the particular musician’s it’s great publicity for their band name and song, but for the sake of potential fans, please keep us sane.

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About lindsayyshort
i enjoy music. i hate clutter. i like to work out. im moved by nature. im inspired by people. i adore my family. i love life.

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