Is Social Media Monitoring Ethical?

Personally, I think social monitoring is ethical. People should be free to post online whatever they think and/or feel; however, with the action of posting online, people should always be aware that they are, in fact, posting to the public. Because of that small fact, I think it is perfectly OK to monitor networks and websites.

Businesses and famed people all over have been protecting their images since day one. It’s common PR 101 right here, folks. If someone says something negative about a business or person, the come back is always either respond positively or dispose of the evidence. If one chooses the latter, it is not unethical since the comment is meant for the public.

There are actually companies who help other companies learn how to monitor their website interaction. One company, called Jive, has a positive take on social media monitoring. Promising to “help you listen, measure, and engage” with customers seems like a constructive means of social monitoring, but is monitoring nonetheless.

Another company, called Trackur, uses “sophisticated social media monitoring and filtering technology. It scans the web for any mention of your name, brands, and products—so you don’t have to.” Trackur simply brings to attention anything that is mentioned about specific name, brands, or products; then it’s at the discretion of the user to do with the mention how they please.

There are many more websites that can assist in social monitoring, and even some websites that tell you of other websites—such as Ben Barren.

Yet another website, Mashable, provides ten helpful steps to successful social monitoring. The first of which is to define the objective: ask yourself why you are monitoring and make sure that you have a clear goal in mind.

I think the key thing to remember, as users of the internet, is that we are using a public site and, therefore, everything will be public. If there is something that we would like to post about a person, brand, and/or product that would be offensive, then watch out for it to be plucked from space.


About lindsayyshort
i enjoy music. i hate clutter. i like to work out. im moved by nature. im inspired by people. i adore my family. i love life.

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