Yet Another Guest Blogger

Classmate Melanie Shoults had some fabulous things to say about Coca-Cola and their social media usage:

I tweeted about a marketing project on Coca-Cola I was doing for a class and referred to @CocaColaCo. Within an hour, they had tweeted me back, posting a link to their “Student Resources” webpage.

Just like any good PR pro would say, keeping in communication with the company’s customers is vital to maintaining online customer relations.

When another follower posted a question to @CocaCola about a song Coke used in one of their ads, they immediately replied with a link to an information request form where he could get the information he needed. Thus, I believe they are making very good use of their Twitter account.

Although most of their communication on that Twitter account is in English, they don’t just tweet in English. Coca-Cola is a worldwide corporation and they realize that not all their customers speak one language, so they’ve created an account for nearly every region they do business in, like Spain, Singapore, Germany, Brazil, etc. Just two days ago, I saw they tweeted a response to a follower in Portuguese, even though he had tagged the “English” account.

They even deal with customer complaints on Twitter.

On yesterday, one person from Italy was ranting about how weird American bottled water was because we feel the need to purify and filter our water.

He tagged @CocaCola and @Nestle.

Coke replied within 45 minutes with what seemed to come straight out of their PR manual: “Its done to remove most minerals and impurities from our local bottler’s water supply.” But it’s still better than Nestle’s answer a day later….. nothing.

Guest Blogger: My Roommate

My roommate Ruthie Glover created her own blog a few months ago, and with each post she inspires me in a different way. Here is a sample, and I hope you feel the same way:

As the stress of the new semester begged to move right in I decided that this time I would not let it. No matter how busy things will get I am choosing to stay relaxed this whole semester. This is only because I have realized there is truly nothing that important to waste my thoughts or time worrying about. Figuring out papers, projects, work schedules and volleyball practices are all a blessing. I have an opportunity to go to college, to have a job, and play sports. I do not see a negative in any of these. So next time you are feeling overwhelmed, decide to be thankful instead. 

My family, they are all amazing!

I am so thankful for my friends, they always help me through anything.

My Mac! It saves me so much time and effort.

Spring Break 2011, cannot wait.



Viral Videos

What makes videos go viral? Is it that they are hilarious? Or maybe they are so relatable? Whatever it may be, there are many different examples on types of videos that have gone viral.

David After Dentist

Blood

Cats Playing Patty-Cake – what they were saying

For these above videos, they are mostly popular because they are common people/things that add humor to everyday life. These things are relatable–we have all gone to the dentist and probably all been under some type of anesthesia, we have all seen or heard the hilariously funny things that come out of kids’ mouths, and we have all seen animals playing together and often (for some) wondered what exactly are they saying to each other. These videos were produced by common people who maybe wanted to share with friends or family on a public portal, and once the rest of the public gained notice of these they became viral. And for these people, as well as most other videos that have gone viral, they are now gaining money off of advertisements that have embedded themselves in each view that the video gets.

Interview with Kneale Mann

An interview with Kneale Mann by Barbara Nixon shed some light on a lot of useful information such as:

1. to become a better writer…write yourself!

2. comments mean more than you think…you like it, and so will others.

3. network yourself…Twitter, Facebook, blogging, etc. Others will comment on your writing and give you various feedback.

4. be careful to broadcast too much about the company that you work for because you are still representing your company (and yourself).

Everything overlaps and coincides with everything else: PR, social media, marketing, advertising, communications, etc. Just like getting a job in business may still require you to tap into your communications skills, getting a job in event planning will still use skills from marketing and social media.

Mann also says to not worry about the changing technology. Well, worry is a relative term, but what he says during this interview is that there is no stopping technology; therefore, it’s inevitable that everyone will have to become acclimated to the changing technology.

Diigo

Social bookmarking has become valued to many people around the world. When I was first introduced to this, I wasn’t quite sure how useful it would be because if I like a site and use it a lot, I simply place it in my favorites or in my toolbar on my computer and therefore will have access to it wherever I go. However, the problem occurs when I don’t have my computer with me.

Diigo is a social bookmarking site that allows anyone to sign up for free and mark their favorite sites. This way, it doesn’t matter where you are, you will always have access to your favorite sites (that is, if you have access to the internet).

Not only is this accessible to you, but you can share your bookmarks with friends, family, and groups that you are involved with.

Some have the concern that having your bookmark sites broadcasted on the internet would make it too public. However my Diigo site, I have the option to put some bookmarks on private.

Is Social Media Monitoring Ethical?

Personally, I think social monitoring is ethical. People should be free to post online whatever they think and/or feel; however, with the action of posting online, people should always be aware that they are, in fact, posting to the public. Because of that small fact, I think it is perfectly OK to monitor networks and websites.

Businesses and famed people all over have been protecting their images since day one. It’s common PR 101 right here, folks. If someone says something negative about a business or person, the come back is always either respond positively or dispose of the evidence. If one chooses the latter, it is not unethical since the comment is meant for the public.

There are actually companies who help other companies learn how to monitor their website interaction. One company, called Jive, has a positive take on social media monitoring. Promising to “help you listen, measure, and engage” with customers seems like a constructive means of social monitoring, but is monitoring nonetheless.

Another company, called Trackur, uses “sophisticated social media monitoring and filtering technology. It scans the web for any mention of your name, brands, and products—so you don’t have to.” Trackur simply brings to attention anything that is mentioned about specific name, brands, or products; then it’s at the discretion of the user to do with the mention how they please.

There are many more websites that can assist in social monitoring, and even some websites that tell you of other websites—such as Ben Barren.

Yet another website, Mashable, provides ten helpful steps to successful social monitoring. The first of which is to define the objective: ask yourself why you are monitoring and make sure that you have a clear goal in mind.

I think the key thing to remember, as users of the internet, is that we are using a public site and, therefore, everything will be public. If there is something that we would like to post about a person, brand, and/or product that would be offensive, then watch out for it to be plucked from space.

PR Open Mic

PROpenMic is a social network developed by Auburn University’s Robert French. This social network is targeted toward Public Relations students, faculty, and practitioners worldwide. This network connects people involved in Public Relations, providing future internships, job forums, etc. This is a network focused on learning and sharing.

According to their Facebook page, they are an ad-free and non-profit with an education focus. This is free to join!

The things that this social network offers are: blog listsforum discussionsvideosphotosgroups and eventsjobs and internships, and much more. This network functions much like other social networks–updating statuses, uploading photos, chatting, etc. However, something that is different from this network compared to the other social networking sites is that PROpenMic allows to members to interact in other ways rather than just blogging or photos. This is similar to LinkedIn, in that members should be professional due to potential internship and job offers through this site.

In various discussion pieces, unlike Facebook or Twitter, members can see and participate in discussions with those who are not friends of the member or with those who are not following, or being followed by the member. This provides more interaction and availability to network outside of one’s comfort zone.

This site is also very good with potential jobs and internships. Just like statuses are updated on Facebook, and like tweets are shown on Twitter, this has updated jobs and internships for its members to be the first to have access to. Not only does it upload possible positions through their own website, but it gives other portals for finding a job or internship–such as TwitJobSearchPRWeekJobs, and O\’Dwyers Jobs.